Avenged Sevenfold have unveiled a twisted music video for their new single “Mattel”. Directed by Zoe Katz [Robot Chicken, Brad Pitt’s Magical Adventure], the live-action visual plunges into a plastic world starring various dolls. The band not only continues a career tradition of arresting and provocative visuals, but they also raise the bar once again.
“Mattel” is taken from the group’s unanimously lauded eighth full-length LP, Life Is But a Dream…, and follows “Nobody,” which hit #1 on the Rock radio charts.
Avenged Sevenfold have just kicked off the second leg of the Life Is But a Dream… North American Tour. Joined by Falling In Reverse and Kim Dracula, they continue to roll through arenas and amphitheatres throughout October. Forbes summed up the current jaunt “If anything at all, art is simply to express one’s self with the hopes of whoever is consuming it to feel something. In that respect, A7X have already accomplished far more than many of their rock and metal contemporaries with Life Is But A Dream…”