Best Shot is the singer’s first ever single and premiered on CMT this week.
The personal song, inspired by advice from Jimmie’s grandmother, is currently climbing the country radio charts after debuting as the 2nd Most Added song.
Drawing inspiration from the honest and self-reflective nature of the song, the video, directed by Ford Fairchild, brings Best Shot to life with a look back through Jimmie’s journey to becoming the man he is today. With family photos and home movies from his childhood, the video showcases Jimmie’s more introspective side, however it’s evident in the behind-the-scenes video for Best Shot, that the gregarious singer’s personable demeanour, which fans have come to know from his docu-series Jimmie Allen All In is unshakable.
“To me Best Shot is about accepting that we all have flaws, we all make mistakes and we’ll all experience a few bumps in the road but all of those hardships lead us to where we are today so at the end of the day, what really counts is that you’re trying your best and giving life your all,” said Allen. “My family has always been such a large part of my journey so it was incredibly special for me to incorporate them into my first-ever music video. It’s a really cool full circle moment to be able to share with them.”
This music video comes on the heels of a remarkable Grand Ole Opry debut, which earned him a standing ovation, as well as the release of a brand new song. 21 is the first track in a new collection of songs the singer calls the Slower Lower Sessions. Jimmie will share a new song from the series, which are all inspired by memories growing up in the Slower Lower region of Delaware, each month leading up to the launch of his full-length album, due later this year.
Best Shot was first introduced to the world through Jimmie’s self-titled EP, which was released late last year on BBR/BMG and subsequently earned him recognition on nearly every “One to Watch” list for 2018.