Shining a bright light into sometimes dark times, Paper Jackets have unveiled their brand new music video for What They Call a Life.
The video exudes the rawness of the song with the New York City skyline as its backdrop. Mahala Gaylord and Nejc Poberaj brought the idea into fruition for Paper Jackets with immense help from the video’s star, dancer Eloise DeLuca. Taking on the idea that “nothing really lasts forever”, this song is a reminder that there are so many opportunities to make life the best version it can be for yourself.
“What They Call a Life is about having strength while you’re here in this life, keeping friends and family close and being present,” shares front man James Mason in an exclusive interview with Alternative Press about the new track and video. “Personal experiences did influence the writing as they often do. In this case it feels like we are contestants in the game of life. The song is a reflection of darkest fears and brightest hopes!”
For Mason, creating art is not a choice. Luckily, as the frontman of Paper Jackets, he has the chance to add his voice more than ever. “A lot of people are tormented with the human condition,” he says, speaking from his home in Los Angeles, “and they want to have a way to express that. For me, it’s this need to use that voice.”
Paper Jackets was formed in 2016, and consists of Mason, Emily Dickenson (keyboard, live backing vocals), Jonny Vesely (guitar), Miles Franco (bass, live backing vocals), David Allen (drums) and Aimee Proal (vocals). After releasing the EP Don’t Lose Your Head in 2019, Mason & co. grabbed opening slots for Jimmy Eat World, Bishop Briggs and the X Ambassadors, and haven’t slowed down since.