The singer shares music video for her riveting synthphonic rendition of I’d Die For You, delivering an urgent message and her most striking visual statement to date.
Singing to her family about a country overcome with violence, racism, gentrification and healthcare crises, she documents the pursuit of hope amidst the crushing weight of corruption. Between shots of burning flower beds, and the ocean depths she swims through, reaching out for the husband she once thought she’d lose to COVID-19, Margo intersperses images of recent protests fighting for black lives, tornado wreckage in Nashville, the toll exacted by climate change, the struggle for voting rights and more.
In a new interview with Variety, where Margo says, “The message of the song is that we have each other through all this and can be there to try to save each other from some of the evils in the world…this country is called the United States of America for a reason. We’re so divided right now, and I would love to see people come together and lift each other up and think about what’s going on. Because I feel we’re at such a turning point.”
Margo calls “I’d Die For You” her more political “I Will Always Love You,” and the most important moment of her new record, That’s How Rumors Get Started (Loma Vista Recordings). Hailed as “transcendent” (Vulture), “invincible” (The Ringer) and “one for the ages” (Stereogum), the song serves as the album’s epic finale, and Margo first performed it at Carnegie Hall’s Tibet House Benefit right before the pandemic hit. A week later, Nashville was devastated by a tornado and Margo performed “I’d Die For You” at a relief concert that ended up being her final time onstage for more than six months. Recording the new version and filming the video during lockdown, she paints a portrait of resilience in a time when leadership has failed.
Earlier this month, Margo Price and her band live-streamed two shows from an audience-free Brooklyn Bowl Nashville. With special appearances from Adia Victoria and Lucinda Williams, NME said the “conservative-baiting country queen rocked harder than ever,” and Nashville Scene proclaimed, “Neither Price nor her bandmates showed any signs of rust. If anything they sounded readier than ever, unleashing so much pent-up emotion that the lack of an audience couldn’t compromise it.”