Arkells have dropped the official video for their first-ever holiday song Pub Crawl, an Amazon Original released last month via Universal Music Canada, the country’s leading music company. Featuring band frontman Max Kerman entirely on his own, due to recent lockdown restrictions, the video, just like the song, takes viewers on a journey – with a bit of a twist from his bandmates and a nod to Home Alone. “Like anything in 2020, making a music video is an exercise in experimentation and creativity,” says Kerman. “If I couldn’t party with my boys during Pub Crawl, making 50 different life size cutouts of them was the next best thing.” Watch the official Pub Crawl video, directed by Mark Myers, below. Pub Crawl stems from a ‘12 Pubs of Christmas’ style tradition – a time the band reconnects with friends and family and gets into the holiday spirit.
As part of the launch campaign for Pub Crawl, Arkells leaked the track to various pubs and bars across Canada in order to encourage fans to visit their local watering holes (following proper COVID guidelines and with social distancing measures in place) and support local if they wanted to hear an advanced spin of the song.
In 2020, Arkells took a pause from working on their upcoming studio album and went back to their roots, reinterpreting past material and rediscovering the singer-songwriter spirit with their latest project Campfire Chords.
Campfire Chords is a stripped back collection featuring 17 of Arkells’ most beloved songs plus new tracks A Little More and #1 single Quitting You. The much-anticipated double vinyl hits stores this week, just in time for the holidays.