It’s the latest offering from the group’s debut album, out early 2019 via Big Machine/John Varvatos Records.
Pretty Vicious have unveiled Are You Entertained, the next glimpse of their eagerly anticipated debut album set for release early next year. It is a primal howl of a record, crackling with electrifying energy. Brad Griffiths’ snarled vocals and lyrics perfectly encapsulate youthful abandon and frustrations.
Following the band’s return with Move and knockout set at Reading and Leeds in August, Are You Entertained lays down another undeniable marker as Pretty Vicious’ return continues to build momentum ahead of their long awaited debut album in 2019.
Frontman Brad Griffiths says ‘“It’s a song about teenage exuberance and rebellion…the feeling of invincibility and a big ‘F*** You to the world”
As they gear up for their anticipated debut album, Pretty Vicious have packed more highs and lows, disappointments and triumphs into their fledgling careers than most bands manage in a lifetime. The teenage Merthyr four piece were only four gigs into their existence when an unseemly A&R scrum plucked them from their small town Welsh roots, and dropped them into an industry whirlwind they were barely equipped to survive. As managers and executives squabbled over the direction the prodigiously talented yet gloriously untamed teenagers should take, the industry and the process chewed them up and spat them out.
A few have experienced this familiar story of too much, too young. Fewer still have had the confidence, belief and raw talent to drag themselves back from the brink and deliver a future classic brimming with youthful dreams and the frustrations of small town mundanity. After their (now ex) management had reached a dead end with the initial recording process and a string of incompatible producers, fate conspired to drop a copy of their raw demos on the desk of U.S. based GRAMMY® award winning producer and Big Machine Label Group A&R executive Julian Raymond. Immediately recognizing their immense, unhoned potential, Raymond wasted no time in bringing them into the fold of Big Machine’s newly created rock label in partnership with iconic fashion designer John Varvatos. Suddenly the stars aligned, and with a new management team behind them, Pretty Vicious found themselves within a structure – Big Machine/John Varvatos Records in the US and long time supporters Virgin / EMI in the UK – to unlock their immense potential.
With recording now complete with producer Dan Austin (You Me At Six, Twin Atlantic, Pulled Apart By Horses), their forthcoming debut album captures perfectly the youthful energy and attitude that initially caused the London A&R scene to go all-in on an unruly gang of teenagers from the Welsh valleys.
Pretty Vicious November live dates:
6 November – Picture House Social, Sheffield
8 November – Think Tank, Newcastle
10 November – The Cavern, Exeter
11 November – Sunflower Lounge, Birmingham
13 November – Sticky Mikes Frog Bar, Brighton
14 November – The Globe, Cardiff